← All experts
Leo Martín
When to systematize — and when to just ship
Design · Design systems · Dev tools
- 600
- Decisions
- 44
- Teams
- 340K
- Queries
- 4.7/5
- Rating
Ten years leading design at dev-tools companies, where the audience notices everything. My judgment is about timing the investment — systematizing components when the product genuinely needs it, not when a designer gets restless, and treating accessibility as non-negotiable.
Polish has a season; speed has a deadline. I can tell when craft will earn its keep and when it's gold-plating a surface nobody lingers on — and I'd rather ship the right rough thing than perfect the wrong one.
How Leo decides
Relative emphasis across the calls Leo makes — a feel for the judgment, not exact weights.