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Dana Whitfield

VP Product · 10 yearsIdentity verified

Roadmap bets when runway and sales pressure collide

Product · B2B SaaS · Strategy

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I've run product through two Series Bs and one near-death runway crunch. My strength is sequencing — knowing which bets survive a cut, how to say no to sales without losing the deal, and how to protect the few things that actually move activation.

Every roadmap argument eventually becomes a resource argument. I tie each feature back to a strategic bet and make sure every cut comes with a written trade-off, so leadership remembers why we made it when the quarter turns.

How Dana decides

Relative emphasis across the calls Dana makes — a feel for the judgment, not exact weights.

Expertise by Dana